ClearVision Optical debuts CVO Eyewear, the relaunch of its original brand, ClearVision. Coinciding with the original collection’s 50th anniversary, this relaunch consolidates and expands several ClearVision house brands into one collection. Segmented into three sub-brands, CVO Eyewear offers a broad range of styles for consumers interested in a value-driven brand. CVO Classic includes the brand’s best-selling signature styles for both men and women; CVO Next are frames for Millennials seeking designer-inspired looks; and CVO Tech incorporates premium materials and special hinges. “After 50 years of success with our house collection, the timing was right to take a new approach,” says David Friedfeld, president of ClearVision Optical. “In updating our brand strategy, we feel we can better connect with both our valued customers and the diverse needs of today’s consumers.”

–Jillian Urcelay

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(800) 645-3733
cvoptical.com