By Opticians Association of America Newsletter

Wear Your Name Tag: Show off your certification and/or your license number. Help the consumer understand who you are and what makes you special.

Display Your Certifications: ABO? NCLE? Advanced? Let them know! Hang them up in your dispensing area.

Add the Tagline: "Helping America See" to everything you do. Name tag, correspondences, and clothing. Find it on our website.

Tell / Post: ...about your attendance at educational seminars and what you learned.

Use the Word "OPTICIAN": Not "frame specialist," not "stylist," not "tech," ... but "OPTICIAN."
What you do really does matter!

Remember to mark your calendar for Leadership 2020, February 13-15 in Miramar Beach, Florida, THE opticianry event of the year! Breakout sessions include: The Impact of Branding on Your Profession, Planning a Service Project within Your State, How To Make Your Vision Happen, Unlocking Social Media What It Can Do for You, Preparing Your State Association for the Next Five Years … and more! Register at oaa.org/leadership2020.

Our entire organization wishes you a holiday season filled with peace and prosperity, and we thank you for your continued support and partnership.