A&A Optical launches Jimmy Crystal New York Eyewear, a women’s brand consisting of six ophthalmic frames, five sunglasses and seven readers. The new line is designed to offer striking and elegant eyewear to women of any age and any taste for any occasion, as well as for every day. Each style is handset with 60 to more than 300 Swarovski crystals. Frame colors range from black and brown to burgundy and Jimmy Crystal signature purple. New styles will be offered twice each year.


PHILOSOPHY:
“The introduction at Vision Expo East of the new Jimmy Crystal collection marks A&A’s entrance into the women’s luxury market and brings bling to our brand mix,” says Robert Liener, A&A Optical president/CEO. “Now is our time to shine with dazzling eyewear from Jimmy Crystal.”

MARKETING:
A four-place display, countercard and logo plaque are available. A crystal pen is offered as a gift-with-purchase with a minimum order. Each style comes with a hard case in varying sizes and a pouch.

PRICE POINT:
(Ophthalmics) $$$ to $$$$; (sunglasses) $$ to $$$; (readers) $$ to $$$. For additional information, contact A&A Optical, (800) 492-4465; website: www.aaopticalco.com

INSIGHT
Jimmy Crystal New York was founded in 1991 in New York City’s fashion district with the mission of bringing every woman uniquely designed accessories. The company currently offers thousands of women’s fashion accessories, household furnishings and stationery products all made with Swarovski crystal elements.