|A collection of colors and textures|
Under a licensing agreement with Cacharel, the French fashion house known for its colorful feminine clothing and accessories, Premiere Vision, A Luxury Division of Logo Group, launches the Cacharel Eyewear brand worldwide. Targeted to women 25 to 45, the eyewear line consists of 20 styles. Ophthalmic frames come in three sub groups: Bubbles, combination frames with slender temples curving into transparent tips infused with colorful bubbles; Dragonfly, metal styles with water-drop temple tips, reminiscent of dragonfly wings; and Graphic, plastic frames featuring bold color combinations and curving temples. Sunglasses are offered in the Dragonfly group and include three-piece mount styles with iridescent lenses and gradient, mirror and flash coatings. An additional sunglass, Prom Rock, an eight-base shield offered in 10 colors with hearts and stars set into the lenses and a removable dangling jewel, is available.
PHILOSOPHY: “We chose the Cacharel brand based on its re-energized spirit created by the new designers. It’s a dynamic name that’s decidedly creative, romantic and expressive—perfect for the style-conscious women we want to reach,” says Premiere marketing manager Jennifer Lamont.
MARKETING: Merchandising materials include a set of three garlands, three risers, countercard and banner. Each frame comes with a hard case and cleaning cloth.
PRICE POINT: $$ to $$$.
AVAILABILITY: Spring 2003. For additional information, contact Premiere Vision, (800) 322-5646.