Marchon Eyewear launches U-Turn, a collection of eyewear that gives individuals two wardrobe options in one, simply by turning the temple. Targeted to a broad age range with styles for both single-vision wearers and presbyopes, the premiere collection consists of seven styles (four women’s and three men’s) in metal and metal/zyl combos. Each design is created to be versatile for the wearer and available in modern palettes and distinctive patterns with intriguing details.


PHILOSOPHY:
“By combining this revolutionary patented technology with high-style, we are providing our customers with great options for all of their patients,” says Jeff Stern, vice president, brand: Marchon, Flexon and Disney. “With this collection, the patient can go from business attire to a fun look with a simple pull and turn of the temple. And because consumers have altered their purchasing behavior during the past year, it helps that the collection is very affordable. This price point should prove beneficial to both ECPs and their patients.”

MARKETING:
Merchandising materials include an eight-place rotating display unit with display panel, set of countercards and mini-catalog.

PRICE POINT:
$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com

INSIGHT
Since its founding in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. Marchon is consistently recognized for bringing new designs and technologies to the eyewear market and has built an extensive portfolio of some of the world’s most prestigious fashion and sport brands to complement its strong Marchon house brands: Calvin Klein, Coach, Disney, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John and X Games.