Altair Eyewear launches JOE Eyewear under a licensing agreement with Joseph Abboud
Apparel Corp. Targeted to trendy, urban, educated men aged 22 to 35, the initial collection
includes six ophthalmic metal and plastic styles in a variety of sizes and colors. The metals
feature double-injected rubber and acetate flex temples for performance and style. Two of the
metals have milled fronts. One frame is semi-rimless. Colors range from cappuccino, denim
and licorice to acorn, graphite and olive moss. Line extensions are scheduled for early 2008.
Photographed by KEN LEE/BLACK BOX STUDIO
“The JOE collection is a new
generation of eyewear for a
new generation of men. The line
targets a fashion-conscious
consumer with designs that take
him from the office to happy
hour,” says Melissa Blais, Altair
creative design manager. ”These
high-energy, young professionals
want to make a statement with
their personal style but need to
manage their expenses. JOE
Eyewear answers this demand
with performance, comfort and
style at a great value.”
MARKETING:
Merchandising materials include a threeplace
countertop fixture, one-place
display, logo tower, four
countercards and reminder
cards. Each frame comes
with a moss green case
and coordinating
cleaning cloth.
PRICE POINT:
For additional information,
contact Altair Eyewear,
(800) 505-5557; web site:
www.altaireyewear.com
INSIGHT
Joseph Abboud is a 20-year-old
American lifestyle brand with a rich
heritage that reflects the dynamic of
contemporary American life, where
success is earned, personal style comes
from within and quality is a must.
Products include men’s apparel
and accessories, boys’ apparel
and home furnishings
