Nouveau Eyewear launches its Kay Unger New York eyewear
collection. The eight dressy, feminine styles aimed at women
34 to 55 feature Swarovski crystals, mosaic designs, textured temples
and the Kay Unger logo subtly placed on each frame. Shapes consist
of variations on ovals and rectangles. The color palette includes
brown/gold, rose/mauve, black/gold, black/crystal, charcoal/
silver, silver/black and plum/amethyst.
Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY:
“Kay Unger is an ideal partner for Nouveau,” notes Marj McGraw,
co-president of Nouveau Eyewear. “She approaches every
design from the perspective of feminine beauty and detail and her
understanding of her customers is unparalleled.” Kay Unger adds,
“Nouveau Eyewear has demonstrated both creative artistry and
professional dedication in interpreting unique designer looks onto
eyewear. I’m delighted to work with a company who values
attention to detail as much as I do.”
MARKETING:
Merchandising materials include a display tray,
countercard, mirror and logo plaque. Each frame
comes with a logoed case.
PRICE POINT:
$$$. For additional information,
contact Nouveau Eyewear,
(800) 292-4342; web site:
www.nouveaueyewear.com
INSIGHT
Kay Unger graduated from
Parsons School of Design and
apprenticed with Geoffrey Beene.
Today, after 38 years of fashion
experience, her evening wear, suits
and dressy casual designs are sold
in more than 20 countries
around the world.
