Eye Am Woman
Sophia Loren graces the cover of the September 1995 20/20 proudly spectacled in her signature collection eyewear from Zyloware, heralding the trend toward celebrity and designer eyewear as a means of establishing brand recognition for consumers in the optical arena. That focus continues to this day as does Loren’s affinity for her initial and powerful partnership with Zyloware. There’s no better way to celebrate this start to the new year of 20/20’s 40th anniversary as the leading eyewear publication then by heralding Sophia’s choice when it comes to making an iconic SPECtacle of her ever beautiful face and being one of 20/20’s best-ever feature portraits. —James J. Spina
Intent on bringing NEW meaning to “perfect vision,” 20/20
opens for business, and just in case you can’t quite make out the stories, our cover focuses on a colorful zyl style which “incorporates a subtle new trapezoidal eye shape” from the Univis Wild Rose collection,
a Topcon refractometer, Satinal polishing compound and a mailer box from Mack-Chicago available in four different colors. —JJS
Eye Am Woman
Don’t Bother Me Dad. I’m… Reading
Inspiration can come from the strangest places but I never thought it would lurk in the cover of a book my son...
It’s been well over a decade since I visited the Persol factory tucked away in the Dolomite north of...
Seeing (ROCK) Stars
Prepare for a personal OPinion...
The Biz at Hand
Careful 20/20 readers will notice a subtle change in our children’s eyewear coverage this...
Robert Wilkins remains virtually uncredited as the creator of “Prodigal
Son,” which features as one...
Grand Prix News Flash
Spanish Formula One racing driver Fernando Alonso seems set on shaking up the Grand Prix world...
The Jester Sees All
So little to add to this wonderful archive venture into the advertising matters of The Southern Optometrist...