In this issue:
Upfront
Above and Beyond
In anticipation of the upcoming 2012 Olympic Games, Oakley ignites
“Beyond Reason,” a campaign channeling the unshakable...
Upfront
Hall of Frames
2004 Olympic distance runner Roberto Mandje’s eyes are in the clouds in Rudy Project style Gozen...
Upfront
Lens Marketing
Transitions Optical Launches Sight of the Day Photo Contest Benefiting Optometry Giving Sight
Upfront
Street Seen
Place in the Sun
Upfront
Licenses, Liasons & New Collections
Marchon announces acquisition of Dragon; Marcolin and Balenciaga sign license; Charmant's line art ads men's collection...
Upfront
EYE Nominate
Meet Erin Manna, Account Manager
Features
GenEYE
Eye(s) will NOT be Ignored
Features
Play the Blues
… And look for some great opti-mixes. Especially hot: teal in combo with brown,
tortoise or amber.
Features
Opera Glasses
The story of Faniel Eyewear is worthy of an opera. Actually the designer, Montreal-born Anne-Marie Faniel is an opera singer...
Features
North By North Best at... Southside
The folks at Southside Eyecare and Optical in Anchorage, Alaska have been catching 20/20’s
eye for quite some time. In August 2010...
Whats New
COLORS IN OPTICS: VINCE CAMUTO
Colors in Optics introduces its Vince Camuto Eyewear collection, containing 14 ophthalmic styles. The frames are handmade from...
Whats New
TEKA: HUVELI MILANO
Teka Eyewear introduces Huveli Milano, a petite/youth collection targeted primarily to the 10- to 16-year-old age range as well as...
Whats New
L’AMY AMERICA: NICOLE MILLER SUNGLASSES
L’Amy America introduces Nicole Miller Eyewear. Shown here is the 15-style sunglass collection. The 19-piece ophthalmic line...
Whats New
LUMETE EYEWEAR: ARCANA I & II
Based in New York City, Lumete Eyewear, which launched in 2010, is an independent sunglass brand for women. Founded by...
Editors Note
Gen-ERALLY Speaking
Behind the Seens
July 2012 Photoshoot
Up on the Roof
Behind the Seens
June 2012 Photoshoot
Chalk It Up to GenEYE
Parting Glance
Sunny Side of the Street
Since there was a concentration of Rx frames in this month’s GenEYE
feature we figured some equal face time was due building on current...
L&T
Let’s Get Personal
I first heard the famous feminist slogan “The personal is political”
back in the 1970s. At the time, the idea that one’s personal actions...
L&T
Reaching the Pinnacle of Personalization
For most of its 700-plus year history,
eyeglasses have been priced from inexpensive, premade models sold by
peddlers to the masses...