In this issue:

Upfront
Do it for… 20/20
Nobody looks sharper wearing a great pair of frames than a rock star.

Upfront
Hall of Frames

Upfront
Lens Marketing
Third Annual Transitions Championship Spotlights Eye Health...

Upfront
Street Seen
Aloha ha...

Upfront
Licenses, Liasons & New Collections
Seiko Distributing Minima...

Features
Simply Brilliant
It’s the details that make the frameworks. And it’s the details that make THESE styles work so brilliantly.

Whats New
A&A OPTICAL: JIMMY CRYSTAL EYEWEAR
A&A Optical launches Jimmy Crystal New York Eyewear, a women’s brand consisting of six ophthalmic frames...

Whats New
LEGACIE: KATA M1
Kata introduces M1 technology, a patent-pending, revolutionary hinge system in which the magnet...

Whats New
VIVA: WILLIAM RAST SUN
Viva International Group launches its 15-piece William Rast Sunglass collection, focusing on comfortable...

Whats New
SILHOUETTE: CRYSTAL SUNGLASS COLLECTION
Silhouette Optical launches its Crystal Sunglass Collection for women. Handcrafted in Austria with Austrian crystals...

Whats New
SÀFILO: CARRERA X-CEDE
Sàfilo USA launches Carrera X-cede, powered by NXT lens technology, a technologically advanced...

Editors Note
What’s (New) Right Now
Although it likely existed for only three or so years in my pre-teens there was a point where...

Behind the Seens
June 2011 Photoshoot
What in the world is...genEYE?

Parting Glance
MOTOR-VATION
Return with us to those heroic motorsport days...

L&T
Finding Strength in Numbers
Each year, I learn something new from our annual L&T Premium Lens MarketPulse...

L&T
Lenses by the Numbers
L&T takes the pulse of the spectacle lens market with the 2011 Premium Lens MarketPulse...