In this issue:

Upfront
Mini Eyewear Moguls
A new crop of optical designers gain ground beneath the Spanish moss of Savannah, Georgia.

Upfront
Hall of Frames
EyeCRAVE » Rosario Dawson makes the menswear-for-women statement clear in a bold Fendi frame style F852 from Marchon Eyewear…

Upfront
Lens Marketing
New POS Materials Help ECPs Explain Latest Transitions Lens Options

Upfront
Street Seen
Face Uggs

Upfront
Licenses, Liaisons & New Collections
Pure Eyewear and Legacie Join Forces

Features
Her Eyewear MANdate
She knows what she wants.

Features
Tailored to AccessorEYES
Bejeweled detailing. Rich textures. Sultry colors.

Features
Welcome to the Oasis
Ahmed Said, OD, may not have had the eyecare industry in mind as a profession, but it happens to be tailor-made for him.

Whats New
MONDOTTICA USA: ANNA SUI EYEWEAR COLLECTION
Mondottica USA launches its Anna Sui Eyewear collection, consisting of 27 ophthalmic frames and six sunglasses.

Whats New
SÀFILO: TOMMY HILFIGER OPHTHALMICS
Sàfilo Group launches Tommy Hilfiger eyewear, which consists of an ophthalmic collection featured here and a sunglass collection previewed last month.

Whats New
VIVA: GANT BY MICHAEL BASTIAN
Viva International Group launches Gant by Michael Bastian Eyewear.

Editors Note
Girls Just Wanna Have Fun... Where the Boys Are
Who would have ever thought it possible? A huge impart on the style of women’s eyewear lately has been... men.

Fashion Feature
Her Eyewear MANdate
She knows what she wants.

Behind the Seens
February 2011 Photoshoot
Mad for Menswear

L&T
Backing a Non-Partisan Cause

L&T
Combating Senior-Eyetis
Eye disease increases exponentially with age. Conditions common to patients over age 65 include dry eye, cataracts and macular degeneration.