In this issue:

Upfront
Grand Opening
Sunglass Hut opened two flagship stores in New York and London in April. 

Upfront
Rudy Project Tees Off
Rudy Project scored a hole-in-one and has become an official supplier of the men’s and women’s Italian National Professional Golf Teams.

Upfront
Sustainably Chic
To celebrate the 40th anniversary of Earth Day, ECO by Modo sponsored a special edition of Green Drinks in New York...

Upfront
City Vice
The fiercely fashionable women of Sex and the City have adopted a new vice… Jee Vice.

Upfront
Ogi Rocks the Runway
The 2010 edition of Voltage: Fashion Amplified (Minnesota’s Fashion Week) showcased a wide array of talented Minnesota designers and musicians.

Upfront
Hall of Frames
In the Red» Actress Isla Fisher (1) recently sported Jee Vice. The “Confessions of a Shopaholic” star wore the Red Hot frames while out with her daughter in Los Angeles…

Upfront
Lens Marketing
The Think About Your Eyes Coalition has launched its first television and radio advertisements to kick off a two-year public awareness campaign...

Upfront
Street Seen
Bear Hug: We keep running (sunning?) back to Big Bear to catch the rays AND the ray-beaters. 

Upfront
Licenses, Liasons & New Collections
Sàfilo Group extends its licensing agreement with Marc Jacobs International until December 31, 2015 to design...

Features
GenEYE

Features
Pure Genius
I don’t think about it often, but I realize my whole career has been centered on art and technology,” says Ira Lerner, optical designer and inventor.

Whats New
MARCOLIN: JOHN GALLIANO SUNWEAR
Marcolin Group launches John Galliano Sunwear, consisting of 16 iconic styles that capture Galliano’s spirit of innovation and romance.

Whats New
REVOLUTION: AFFLICTION EYEWEAR
Revolution Eyewear launches Affliction, a 12-piece sunglass collection consisting of seven men’s/unisex styles and five women’s designs.

Whats New
VICTORY OPTICAL: VICTORY OPTICAL COLLECTION
William Marfuggi and John Bartolotta re-introduce the Victory Optical Collection with a replication of frames and sunglasses...

Editors Note
Talkin’ About Eye Generation

Editors Note
Go for It and... Grow
You are a dedicated optical pro but you want to make more money and you want to do it with an additional location.

Fashion Feature
GenEYE

Behind the Seens
July 2010 Fashion Photoshoot
The Kids are All Right

L&T
For Online Rxs, Caveat Emptor
Back in eighth grade, my English teacher introduced us to foreign words and phrases that are part of our lexicon. In one of our first lessons, we learned the Latin expression, caveat emptor—let the buyer beware.

L&T
Anti-fatigue Lenses: Rx for Overworked Eyes