In this issue:

Upfront
Revo Reaches the Summit
Revo is headed to the mountain top.

Upfront
New Millennium Gives Back
The Chernoff family, founders of the Oceanside, N.Y.-based New Millennium Eyewear Group...

Upfront
Eye Totally Rock
Times flies when you’re having fun, so it’s hard to believe that next month we’ll be putting on the third annual EyeRock New York concert.

Upfront
Autism Eyewearness
The statistics are daunting: one in every 91 children in the United States is diagnosed with an autism spectrum disorder.

Upfront
Licenses, Liasons & New Collections
SÁFILO SIGNS WITH TOMMY HILFIGER

Upfront
Desert Sun
Ilori recently opened its second Las Vegas boutique in Crystals at CityCenter, the city’s brand new premiere retail and entertainment experience.

Upfront
Singin’ Like a (T)Jay Bird
Remember those long gone-BYE rock days when singers had voices that virtually roared with power, finesse and ... well... just damn great vocals. 

Upfront
Hall of Frames
Meet the President » Danny Glover (1) in Calvin Klein 918S from Marchon. The actor most recently appeared as President Wilson in the action flick “2012”…

Upfront
Lens Marketing
Opticote Launches ‘My Choice’ Gift Card Promo  •  Corning and its Lens Casters Celebrate SunSensors 10-Year Anniversary  •  Intel Introduces Mobile Handheld Reader

Upfront
Street Seen
Cancun Can...

Features
You Look Great In That Shape

Features
Against the Grain
For the past two consecutive Vision Expo shows, the Vision Choice award for Best New Product has been bestowed upon optical newcomer Tom Kramer, founder and designer of Teka Eyewear.

Features
Maria Sharapova Courts Eyewear
By the age of four Maria Sharapova knew she wanted to play tennis.

Whats New
Viva: Skechers
Viva International Group launches Skechers Eyewear, consisting of ophthalmic and sun styles for men, women and children.

Whats New
Match Eyewear: Adrienne Vittadini Collection
Match Eyewear launches its core Adrienne Vittadini collection, consisting of 24 ophthalmic styles, each in three or four colors, and six sunglasses.

Whats New
I/Optics: Vanni
I/Optics presents Vanni Eyewear, which the company describes as a trendsetter, an innovator in construction and an unceasing pursuer of enhanced quality and comfort.

Editors Note
Shape, Rattle and Role
The “shape” of women’s eyewear was supposed to be the cover feature story for this issue of 20/20, the first ever available on a limited basis at newsstands and select book stores.

Fashion Feature
You Look Great In That Shape

Behind the Seens
March 15, 2010 Cover Photoshoot
The Inside sTory

L&T
New Year’s Lens Care Resolutions
It’s less than two months into the new year, and I’ve already broken two of my new year’s resolutions: use lens cloths and cleaners regularly and put my glasses in a case when I’m not wearing them.

L&T
Taking a Careful Look at Patients Who Return
Patients who return shortly after receiving new eyewear frequently offer comments ranging from mild displeasure to outright anger.