In this issue:

Upfront
A Display of Vice
Jee Vice will take to New York’s Fifth Avenue all this month.

Upfront
Fresh Face
Luxottica has chosen Canadian super model, Daria Werbowy, as the new face of Vogue Eyewear.

Upfront
Diamond Jubilee
ClearVision, which is celebrating its 60th anniversary, recently honored founders Fred and Mimi Friedfeld at its national sales meeting in Naples, Fla.

Upfront
Life in the (Two) Fast Lane
Winning two NASCAR races in a row is a terrific accomplishment. Winning the first two races in the start of the season is nearly impossible. But not for Matt Kenseth.

Upfront
Hall of Frames
Arrivals — Lisa Rinna (1), who covered the celebrity arrivals at the recent Academy Awards ceremony for the TV Guide Network, wears Revlon Eyewear by Altair, model RV568…

Upfront
Lens Marketing
• Hoya Vision Care Announces ‘Splendor of Spain’ Winners
• Zeiss Named Exclusive Rx Provider For Modo’s NetJets
• Epic Labs to Accept Online Orders, Launches Web Site
• Intercast Designs Serengeti Lens for Bushnell

Upfront
Street Seen
Oh Say Can You Ski? We should probably have changed the name of this page to SkiSeen...

Features
Sun Sporting Goods

Features
SEE STRONG, LIVESTRONG, ARMSTRONG
The cyclists race through the small hillside town, past windmills, sloped-roof cottages and German-style bakeries, bent low over their handlebars and pedaling hard.

Whats New
Zyloware: Daisy Fuentes Eyewear
Under a licensing agreement with Daisy Fuentes, celebrated model, TV personality, fitness and beauty expert, fashion designer and role model for the growing millions of Latina-American women in the U.S., Zyloware launches Daisy Fuentes eyewear.

Whats New
New York Eye: Seventeen Eyewear
Under a licensing agreement with Hearst Brand Development, New York Eye launches Seventeen Eyewear.

Whats New
Smith Optics: Smith Rx
Known for its performance-oriented, innovative sport eyewear, Smith Optics launches Smith Rx.

Whats New
Ogi: Seraphin
Ogi Frames introduces Seraphin, an eyewear line in the tradition of affordable luxury and quintessential vintage style.

Whats New
Sutro Vision: Classic and Hybrid Collections

Editors Note
The Cycle of Life
I know I’ve written on this topic before. In fact, many times. And I’m going to keep on writing...

Fashion Feature
Sun Sporting Goods

L&T
Staying in Front of Your Customers
Although the U.S. optical industry has been feeling the tremors of the economic recession for months, the full scope of the crisis is only now becoming apparent.

L&T
Expo Scouting Report, Part 2
At last month’s International Vision Expo East, attendees saw the latest lab equipment and supplies. L&T’s editors were on the show floor taking notes.

L&T
Eye’d Like to Solve the Puzzle
Lenses just keep getting better and better. Although this is good news, the problem surrounding this advance in technology is the tendency to allow critical fitting to become lax due to the perception that as lens designs get better and more forgiving, errors in measurement are not as important.