In this issue:

Upfront
The Future of You and Eye
If the children are our future, then Davis Vision has their sights set firmly forward. The company recently partnered with the New England Patriots and the Boys & Girls Club to provide free eye screenings to 124 children ages six through 18.

Upfront
Call of the Wiley
Understanding that the consumer increasingly plays a huge part in the eyecare scenario Wiley X Eyewear has created three new marketing pieces for eyecare professionals with this endgame in mind.

Upfront
Oakley Plays the Fashion Field
Flashbulbs popping. Models strutting down the runway. Editors scribbling furiously in their Moleskine notebooks.

Upfront
Toast of the Town
The Ilori sunglass boutique in New York’s SoHo section hosted a party to showcase New York based designer Derek Lam’s Spring 2008 Sunglass Collection.

Upfront
Santinelli’s Soldier Support
Everyone from summer campers to grandparents loves a care package filled with the comforts of home.

Upfront
Rudy’s Latest Project

Upfront
The Champagnes on Us

Upfront
Go for the Gold
Singing puppets and blood-hungry vampires are just a few of the wacky, unexpected elements in the Kirk Originals 2008 film campaign.

Upfront
Through the Eyes of the Past
Moscot, the popular New York eyewear emporium, now features more than just vintage-inspired eyewear.

Upfront
Hall of Frames
Slam Dunk — Seven-foot tall superstar center Andrew Bynum (1) of the L.A. Lakers wears Ed Hardy Vintage Tattoo Eyewear  EHS012 from Revolution Eyewear

Upfront
Lens Marketing
• Tri-Supreme Launches Web Site
• Global Optics Offers Program to Boost Multiple Pair Sales
• Cherry Optical Hosts 2008 What’s New University
• Vision-Ease Kicks Off Coppertone Promo
• Marco Expands U.S. Distribution

Upfront
Street Seen
Dateline: Tel Aviv — So 20/20 Editor Melissa Arkin disappears on a two week vacation to Israel. She tries to soften the blow of such a long stretch of days off by promising to take some pictures of eyewear on people with her new Leica given to her by Karl Lagerfeld.

Upfront
I Fought the Law and the Law Won

Features
Tech OPtions

Features
Filigree...We Agree
All dressed up and plenty of places to go. With its beautifully refined filigree ornamentation, this is just the eyewear for life’s special moments.

Features
To The Nines
You can feel the energy when he walks into the room. Fred Allard, the new (well sort of, he came on board late in 2006) creative director of Nine West enters his office with a smile and a gleam in his eyes.

Features
Eye Left My Heart in San Francisco
If you’re going to San Francisco, be sure to wear… some frames from Rockaway Beach Optometry. And if you’re going to San Francisco, you should meet the creative people at Magic Design, who recently created a new office space for Rockaway Beach Optometry.

Whats New
Sàfilo: Jimmy Choo Ophthalmics
Sàfilo USA launches its Jimmy Choo Ophthalmic Collection with five plastics and two metal/plastic combinations. The frames feature a variety of chic, feminine shapes, including vintage rounds, ovals and classic rectangles, some in rimless and semi-rimless designs.

Editors Note
Rocking at the Top
You got that right, Al.  It was a night and date well worth remembering for TWO very important reasons.

Fashion Feature
Tech OPtions

Behind the Seens
June 2008 Fashion Photoshoot

L&T
Finding Strength in Numbers

L&T
Lenses By The Numbers
L&T’s 2008 Premium Lens Study of Eyecare Practitioners is a qualitative survey that provides fresh feedback from eyecare practitioners about sales of spectacle lens designs, materials and treatments they prescribe and dispense.

L&T
New Lenses, Old Frames
Patients who recognize the cost of their eyewear is realistic compared to the value received, tend to be especially appreciative of the care you provide. However the uncertainty of today’s economy may cause your patients to focus increasingly on eyewear expense.