In this issue:

Upfront
Crazy Car
The good folks at  Wiley X mentioned that we ran a picture about the 2007 Jim Yates Pro Stock Pontiac in a recent story about the expectations and plans for the 2008 season. They

Upfront
Marchon Goes to Hollywood
Just in time for the 80th Annual Academy Awards, Marchon fit some of the famous faces that walked the red carpet, including one who took Oscar home. Best leading actress Marion Cotillard, who won for her role as French cabaret singer Edith Piaf in “La Vie En Rose,” wears hot new brand Pucci style EP105S.

Upfront
Gentlemen…Start Your Eyewear
The NASCAR season is at an all-time high in terms of fan excitement, pivoting on massive exposure for the recent 50th anniversary of the Daytona 500.

Upfront
Shine On
Daniel Swarovski eyewear made the runway sparkle at the recent New York Fashion Week. The new Avenues of Light Collection was featured on the catwalk during the Pamella Roland Fall 2008 show and at The Heart Truth’s Red Dress celebrity event. Five of designer Pamella Devos’ looks were paired with the eyewear adding the perfect shine to her latest collection.

Upfront
Go For The Gold
To celebrate Mick Fanning’s 2007 Association of Surfing Professionals World Championship win, Dragon has created a special gold sport sunglass in his honor. In 1996, Dragon was the first brand to use then-15-year-old Fanning in a photo shoot, helping to jumpstart his sports career.

Upfront
Run Lolo Run
Aside from being a stunning addition to Oakley’s women’s team, Lolo Jones is already an accomplished hurdler and is set on making world records and winning Olympic medals.

Upfront
The Sunglasses Awards
It was a busy time on the award show circuit for Sàfilo USA. They, along with Solstice Sunglass Boutique, were sponsors of the Sundance Film Festival Hollywood Life House in Park City, Utah, and participated in both the official gift lounge at the 50th Annual Grammy Awards in Los Angeles and the Independent Spirit Awards in Santa Monica, Calif.

Upfront
Hall of Frames
The Sundance Kid — Robert Redford (1) wearing the Cole Haan sun model CH 671 from ClearVision at this year’s Sundance film festival in Park City, Utah...

Upfront
Lens Marketing

• Finola Hughes Promotes Varilux Crizal at Fashion Week
• Vision-Ease Lens Debuts Bilingual Web Site Additions
• Informational Drivewear Videos for ECPs and Patients

Upfront
Street Seen
The occasion of Vision Expo East in New York seems the perfect time to hit the streets of Las Vegas and peruse the peepers staring at the strip sites of Expo West’s host town.

Features
The Elements of Sports

Features
TITLE WAVE
The beach is Courtney Conlogue’s oyster. She has spent the past few years riding the wave of success, placing in both amateur and professional surfing competitions, competing for that proverbial surf-champion pearl on sun bleached shores throughout the world.

Features
CABIN FEVER

Features
Support Team
You have the perfect sports glass for cycling, boating, golfing…

Whats New
Eye Deals: SugarPlums
Eye Deals Eyewear launches SugarPlums, a collection of frames designed for women of all ages. The 14 styles are made of stainless steel and zyl. Some models are available with narrow bridge sizes, which make them a good fit for petite adults, teens and tweens.

Whats New
Nouveau Eyewear: Fleur de Lis
Nouveau launches Fleur de Lis Eyewear, a collection for the mature woman who values classic, feminine styling but needs frames deep enough to fit progressive lenses. The initial collection contains eight styles—six metals and two plastics.

Whats New
Eyewear by ROI: Colours by Alexander Julian
Eyewear by ROI launches Colours by Alexander Julian Eyewear, featuring ophthalmic frames by the American designer known for his eye-catching colors. Included are 11 metals, five zyls and four metal/zyl combinations.

Whats New
L’Amy America: Theory
L’Amy America launches Theory Eyewear, a line of 24 women’s ophthalmic and sunglass styles that captures the brand’s modern aesthetic, focusing on the core values of innovation, fit and material quality.

Editors Note
The Sporting Life

Fashion Feature
The Elements of Sports

L&T
Playing the Bifocal Blues
They just can’t kill bifocals. No matter how hard the big lens companies may try, those darn multifocals with lines just won’t go away.

L&T
Polarized Lenses Can Color Your Game
Whether it’s a mitt, clubs, spikes, helmet or pads, there is no more important piece of equipment than eyewear. When it comes to sports, words like big, strong and fast are important.