In this issue:

Upfront
Launching Pad
Some lucky Silhouette customers are ready for launch. The four grand prize winners of Silhouette’s Titan Minimal Art ~ Space Race Sweepstakes were recently selected.

Upfront
Prada Sets Sail
The wind was in Prada’s sails at the start of the 32nd America’s Cup in Valencia, Spain.

Upfront
Sàfilo's Eyetalian-o Setting
Sàfilo Group turned on the heat with a series of fashion shows during the prestigious Mido exhibition held in Milan, Italy last month.

Upfront
In Vogue
Gisele Bündchen is again the face of this year’s Vogue Eyewear worldwide advertising campaign, “Gisele Plays With Vogue,” for Luxottica.

Upfront
Hall of Frames
THEN AND NOW — Elton John (1) has always been a big (emphasis on big) fan of eyewear. And he’s been a Silhouette connoisseur for more than 30 years.

Upfront
Lens Marketing
Transitions Promo Rolls the “Wheel”
Transitions Optical recently sponsored a weeklong “Fun in the Sun” promotion on the TV game show “Wheel of Fortune.”

Upfront
Street Seen
Men? Style? Fashion? Directional? If you think this walk-soup is best described as oxy-moronic you are… WRONG. Visit the streets with our ace-eye Christie Walker and SEE why.

Features
Fashion Feature June 2007
InValueAble

Features
Team Mates
Renowned sport eyewear brands are adding Rx collections to their product arena. These new lines are not sport-specific glasses.

Features
Trick And Treat
Looking for some extra-special eyewear with a magical touch?

Features
A CONVERSATION WITH...Christopher Bailey
REFLECTIONS ON THE [BURBERRY] TRENCH COAT, EYEWEAR’S CHALLENGES AND FASHION’S FUTURE

Features
RETRO-SPEC-TIVE On Madison
While walking down Madison Avenue in midtown New York, it’s hard not to notice the small window of A.R. Trapp. The full display of red women’s eyewear and men’s P3 shapes is difficult to pass by without stopping.

Features
A SPECTACULAR VISION
Long anticipated—with trepidation and enthusiasm—Mido’s new venue at Rho-Pero made its debut at Mido 2007 in early May.

Features
A Case For Men
As accessories stake their claim in the optical
world, they are also becoming an essential
element in the male eyeglass wardrobe.

Whats New
ProDesign: Sunglasses
ProDesign Denmark launches its first sunglass collection with the objective of “mixing fashion and technology.”

Whats New
A&A Optical: CRUZ Eyewear
A&A Optical presents its new CRUZ Eyewear line for men. Inspired by the spirited, contemporary man and his relationship with the open road, frames take their names from major U.S. interstates.

Whats New
Revolution: Ed Hardy Vintage Tattoo Eyewear
Revolution Eyewear introduces a line of ophthalmic frames and sunglasses for both men and women featuring vintage and “Way Cool” original designs from the tattoo art of Don Ed Hardy, known as “the godfather of tattoo.”

Editors Note
A COMPETITIVE EDGE
Sport is an interesting arena in eyewear. As with sports in general there is always a sweet spot where high tech meets tradition.

Fashion Feature
Fashion Feature June 2007
InValueAble

L&T
EYE-VOLUTION
As much as eyecare practitioners know that the function of the lens is the most critical part of a pair of glasses, they know, just as well, that the patient is more likely concerned about how attractive the glasses are. For patient satisfaction, the finished product has to be a good marriage of frame and lens.

L&T
EYE SCREEN…YOU SCREEN
Over the past several years, I have seen eyecare practice web sites go from four page, basic information sites to 100-page, here’s everything you need to know about eyecare sites.