In this issue:

Upfront
Diddy Rocks
Musicians and other celebs at the 49th annual Grammy Awards were treated to a real “Diddy” thanks to Marchon. To keep it all on a musical note, attendees and participants were fitted at the Grammy Style Studio with sunwear from the new Sean John Eyewear Collection, the latest launch from hip hop mogul Sean “Diddy” Combs’ Sean Jean line of apparel and accessories.

Upfront
For Your Eyes Only
At this year’s SECO meeting, attendees ‘bonded’ like never before. SECO 2007 dropped the “2” and adopted a “007” theme. As the song goes, nobody does it better than that famous super spy. Much the same could be said of SECO in terms of education, exhibits and social events. Nearly 8,000 attendees gathered in Atlanta for the meeting.

Upfront
Formula Follows Function
Sunwear has certainly found a fan-hotspot on the grid of Formula One racing. This time round its Carrera playing a key role with one of the hot teams contesting the 2007 season. The brand is a technical partner of the Spyker Formula One team, which is currently verging on massive popularity thanks to a strong dose of competition spirit.

Upfront
Hats Entertainment
Optical Shop of Aspen decided to turn up the opti-heat recently hosting a party at their Aspen store for the Oakley sponsored athletes at the Winter X Games

Upfront
Hide Out
There was no way to hide from Ray-Ban as the Luxottica brand launched its “Never Hide” ad campaign with a breakfast for the media overlooking Rockefeller Plaza and a kickin’ party that evening at Guastavino’s tucked under New York’s 59th Street Bridge.

Upfront
Sight Saviors
Hundreds of eyecare professionals, diplomats and business leaders gathered at the United Nations in New York to help ORBIS celebrate its 25th anniversary.

Upfront
Hall of Frames
SPIRITUAL MOMENT — Safilo helped celebrities get made in the shade at the official gift lounge during the Independent Spirit Awards.

Upfront
Lens Marketing
Vision-Ease Lens Launches 2007 Ultimate Rewards Program
Teamwork Marketing Launches Web Site
See Worthy Enlists Quest Optical to Promote Sable WaterOptics
FEA is First  Winner in Corning SunSensors Contest

Upfront
Street Seen
New York plays a confusing game in late March through early April with a bewildering tug-of-war between a stubborn winter and a timid spring.

Upfront
Demi God
It’s always interesting to trace the evolution of a trend. With this issue we charted the current state of semi-rimless as defined by eyewear frame-free on the outer vertical planes of the lens.

Features
Beyond Rimless

Features
Almost Frameless
Although minimal and sometimes almost non existent, the frame is essential to showcasing and supporting the all-important lens in rimless and semi-rimless styles.

Features
Edgy
The spotlight falls on the edge—the lens edge— in these striking new rimless and semi-rimless sunglasses.

Whats New
Luxottica: Puma Eyewear
Luxottica Group introduces its Puma Eyewear line, a collection of sporty styles designed with the latest fashion trends in mind.

Whats New
Sàfilo: Oxydo
Sàfilo USA launches its Oxydo ophthalmic collection in the U.S. The line consists of seven metals, including one titanium and four stainless-steel designs, two zyls and three metal/zyl combinations.

Editors Note
DEMI-TASK
I’ve never been a huge fan of rimless eyewear as it plays out on my face and with my own eyewear habits.

Fashion Feature
Beyond Rimless

L&T
AR You A Success?
Although the U.S. still trails far behind many European and Asian countries in anti-reflective (AR) lens sales, the domestic AR market is on the upswing.

L&T
ECPs With Commitment Issues: Next on Oprah
A lot of eyecare pracitioners these days seem to have commitment issues. Like so many others in our society today, they have difficulty forming lasting relationships. Apparently, they don’t want to be tied down.

L&T
Meet The Golden Lab, An ECP's Best Friend
I have spent the past 25 years in the optical laboratory business, always in a position of direct contact with eyecare practitioners. One thing that has always puzzled me is the reluctance on the part of many ECPs to fully utilize their labs’ banks of knowledge.