Sun? Where? Actually… right here.
Forget everything you “think” you know about luxury eyewear.
Bears MENtioning: Eyewear for guys is the hottest trend in EYEWEAR for EVERYONE.
With eyewear the heart of the Matter IS the Matter...
Eyewear doesn’t follow trends these days… Eyewear MAKES trends.
But… seriously, children’s eyewear soars to new eyes and new highs…
A Whole New GenEYE Nation
Remember when defining different generations set up war zones of social, demographic and price point allegiance?
Don't take this wrong. When it comes to Sport Eyewear, performance, design, detail and the proper componentry is paramount.
Our Eyewear Your Eyewear
Let’s not limit the power of specs steeped in the heritage of eyewear without the trappings of designer or lifestyle branding.
Be it materials, movement, medium or manifest, what follows is the best of the techs.