|
| 1. Frame design is collaboration between _____ and _____. |
|
A.
|
Designers, quality control |
|
B.
|
Designers, factory engineers |
|
C.
|
Factory engineers, quality control |
|
D.
|
Quality assurance, quality control |
|
|
| 2. _____ add continuity of brand identity to each model in the collection. |
|
A.
|
Consistent design elements |
|
B.
|
Gold and silver |
|
C.
|
Only patterns of matte logos |
|
D.
|
Visible hinge posts |
|
|
| 3. All of the following are determined during the design process except: |
|
A.
|
Nosepad size and position |
|
B.
|
Quality control |
|
C.
|
"B" dimension |
|
D.
|
Screw to screw distance |
|
|
| 4. Standard tumbling can: |
|
A.
|
Round frame edges |
|
B.
|
Enhance provocative frame looks |
|
C.
|
Improve the sharpness of frame edges |
|
D.
|
Add a wingy appearance |
|
|
| 5. Complex frame designs can have up to _____ steps in their manufacturing. |
|
A.
|
50 |
|
B.
|
100 |
|
C.
|
150 |
|
D.
|
250 |
|
|
| 6. A brand always communicates: |
|
A.
|
Attitude and perceived value |
|
B.
|
Perceived value with a price identity |
|
C.
|
High price |
|
D.
|
Lifestyle and attitude |
|
|
| 7. Excellence in metal frame polishing is demonstrated by: |
|
A.
|
Extra solder at joints |
|
B.
|
Smooth acetate around the hinges |
|
C.
|
No color peeling even after being worn by patients |
|
D.
|
Mixed adhesion |
|
|
| 8. Designers identify all of the following except: |
|
A.
|
Market demographics |
|
B.
|
Margin and profit requirements |
|
C.
|
Lifestyle requirements by demographic |
|
D.
|
Profit requirements only |
|
|
| 9. Acetate frame bridge nosepads designed for flatter bridges: |
|
A.
|
Occur lower and have more depth |
|
B.
|
Flare slower and occur higher |
|
C.
|
Flare faster and occur lower |
|
D.
|
Occur lower and have little depth |
|
|
| 10. Learn three to five of the most important characteristics of a brand to: |
|
A.
|
Charge more |
|
B.
|
Better help patients |
|
C.
|
Earn bigger commission |
|
D.
|
Add website pages |
|
|
| 11. Frame design usually begins _____ months before release. |
|
|
| 12. The step necessary between design and production is: |
|
A.
|
Prototyping |
|
B.
|
Material purchase |
|
C.
|
License agreements |
|
D.
|
A and B |
|
|
| 13. Subcontracted components, like acetate: |
|
A.
|
Can delay the project up to 120 days or more |
|
B.
|
Are plentiful and always available |
|
C.
|
Are easily sourced |
|
D.
|
Are not used in acetate frames |
|
|
| 14. The wire core of an acetate temple is most commonly: |
|
A.
|
Drilled into the plastic |
|
B.
|
Ultrasonically embedded |
|
C.
|
Molded around the plastic |
|
D.
|
Soldered into the temple |
|
|
| 15. Quality assurance ensures that: |
|
A.
|
The quality intent is confirmed at every manufacturing step |
|
B.
|
Only the end quality is confirmed |
|
C.
|
Agreements for quality are made but not verified |
|
D.
|
No quality control is needed |
|
|
| 16. Plano sunwear that's made in China and shipped to Italy to have the plano lenses inserted: |
|
A.
|
Can only be sold in Italy |
|
B.
|
Is usually stamped “Made in China” |
|
C.
|
Is usually stamped “Made in Italy” |
|
D.
|
Will have no country of origin marking |
|
|
| 17. Product quality and value is all of the following except: |
|
A.
|
The materials used |
|
B.
|
The design details |
|
C.
|
The country of origin |
|
D.
|
A and B |
|
|
| 18. Vendors add value to the frame with their: |
|
A.
|
Reps and your relationship |
|
B.
|
Shipping costs |
|
C.
|
Charging for point of purchase materials |
|
D.
|
Market trends |
|
|
| 19. The determined sell price of a frame includes all of the following except: |
|
A.
|
Skill levels at all points of manufacture |
|
B.
|
Shipping costs from vendor to ECP |
|
C.
|
Factory employee wages and benefits |
|
D.
|
Commitments to the environment |
|
|
| 20. A valuable way to value your frames when a customer is comparing your frames and services to an Internet option is: |
|
A.
|
Sell more brands |
|
B.
|
Develop a checklist that demonstrates quality to build credibility |
|
C.
|
Add in a 40 percent Internet discount |
|
D.
|
Sell your frames on the Internet |
|