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| 1. When displaying collections defined as accessible luxury, ___________ to highlight them |
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A.
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Mix them within the least expensive frames |
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B.
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Separate them in a well-lit area |
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C.
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Keep them in the back and present to only the right client |
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D.
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Only sell sunwear |
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| 2. When educating customers about eyewear |
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A.
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Describe all special attributes |
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B.
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Just tell them the price |
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C.
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Include a discount on 2nd pairs |
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D.
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Give them a 10% discount up front |
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| 3. Luxury can be defined by all of the following except: |
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A.
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Brand |
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B.
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Service |
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C.
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Meets minimum standards |
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D.
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Material |
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| 4. Accessible luxury in eyewear works because |
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A.
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Insurance pays all fees |
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B.
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The economy has made consumers more critical |
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C.
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Consumers love some luxury |
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D.
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B & C |
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| 5. A good resource to understand frame brands, shapes and colors attractive to particular age groups are: |
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A.
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Fashion trend blogs online |
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B.
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Competitors offices |
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C.
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FramesData books |
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D.
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Email |
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| 6. The best way to know which patients will buy a bit of luxury is: |
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A.
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Make no assumptions |
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B.
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Avoid patients dressed simply |
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C.
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Only for patients with mutual funds |
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D.
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Avoid insurance patients |
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| 7. To better personalize frame mix |
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A.
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Add imported and branded frames |
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B.
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Remove any unisex frames from inventory |
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C.
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Stock smaller boutique lines |
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D.
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A & C |
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| 8. New eyewear with high-fashion styling, premium quality and consumer-friendly price points is called |
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A.
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Accessible luxury |
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B.
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Value-based collections |
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C.
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Insurance friendly frames |
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D.
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The Rodeo Drive approach |
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| 9. All of the following are excellent resources for the words to describe “luxury” in frames except |
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A.
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Pantone.com |
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B.
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Optical industry magazines |
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C.
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Manufacturer's brand websites |
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D.
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Engineering textbooks |
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| 10. Accessible luxury is |
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A.
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Rare |
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B.
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Not unattainable because of price |
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C.
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Impersonal |
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D.
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Is limited in frame materials |
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| 11. Adding luxury to Rx eyewear that is accessible includes all of the following except |
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A.
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No glare lenses |
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B.
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Recognizable logos |
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C.
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Polarized lenses |
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D.
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The prescription |
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| 12. To make patients feel pampered |
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A.
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Mail them their completed glasses |
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B.
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Review your no returns policy |
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C.
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Provide personalized service |
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D.
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Charge them for adjustments |
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| 13. When starting the discussion of eyewear |
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A.
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Under no circumstances choose lenses first |
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B.
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Consider rimless first, then zyl, then metals |
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C.
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Present best quality first as a basis |
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D.
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Present the least expensive first as a basis |
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| 14. All of the following are reasons to acquire more luxurious eyewear except |
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A.
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Poor investment |
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B.
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Great for special events |
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C.
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Meets personal wants |
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D.
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Introduces patients to better quality eyewear |
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| 15. During delivery, all of the following maintain the identity of luxury except: |
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A.
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Discuss care of frame materials like fine jewelry |
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B.
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Add cloth and cleaner |
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C.
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Only accept cash payment |
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D.
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Provide a special case |
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