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	On Tour with Oakley 09-2008 Proving its dominance in the field of cycling, Oakley’s athletes had six different leaders and 14 stage wins in the 95th Tour de France. Carlos Sastre (he’s the one in the yellow jersey) emerged victorious at the end of the three-week race in July. Read More
	Sporting Life 09-2008 It was a dream team as Marchon paired up with ESPN as the official sponsor of the 2008 Excellence in Sports Achievement Yearly Awards, known simply at the ESPYS. Read More
	Vogue Goes for A Swim 09-2008 When Tibi creative director Amy Smilovic prepared to launch the brand’s Resort ’08 collection during Miami Fashion Week, she knew sunwear had to be an integral part of the runway presentation. So she chose Luxottica’s Vogue Eyewear brand to be prominently featured on several looks on the catwalk. Read More
	All Eyes on Betsey 09-2008 In an ongoing celebration of her namesake brand founded 30 years ago by American designer Betsey Johnson, Gruen Eyes, an optical boutique in East Hampton, N.Y., recently held a cocktail party for customers, featuring a special preview of Betsey Johnson Eyewear. Read More
	In Theory 09-2008 In celebration of their launch, Theory sunglasses took to the streets of Manhattan where they were fitted and feted by chic denizens city-wide. Read More
	Eye Jewelry 09-2008 David Yurman, widely recognized as America’s leading fine jewelry and luxury timepiece designer, and Legacie, The Luxury House of B Robinson Optical, recently hosted a rooftop party for press at the David Yurman design studio in New York’s TriBeCa to launch David Yurman Eyewear. Yurman and Legacie have partnered to produce a line of both sun and ophthalmic designs for men and women, a first for the designer. Read More
	Into the Pool 09-2008 During a ceremony hosted by Suffolk County Executive, Steve Levy in Hauppauge, N.Y., ClearVision Optical was awarded a 2008 Regional Commuter Choice Innovator Award. Read More
	Have You Driven a Ford 09-2008 Designer Tom Ford, best-known for his re-invention of the sleek ’70s jet-set aesthetic at Gucci and YSL, has touched down at ILORI sunglass boutique with a pair of luxurious limited-edition aviator shades. Read More
	Eye Wanna Be There Next Time 09-2008 In many ways it’s more important than an actual sporting event. It’s the increasingly popular “meet-and-greet” where sport celebrities come face-to-face with their adoring fans and everyone gets a chance to celebrate one of most important aspects of any sport: Teamwork. Read More
08-2008	Sun Made Simple
08-2008	Faith for the Cure
08-2008	Par for the Cause
08-2008	For Women's Eyes Only
08-2008	Look Up
08-2008	NetJets Takes Off
08-2008	Pucci Eyes the Prize
07-2008	Made in Italy
07-2008	Armani Eyewear Fetes 20 Years
07-2008	Pucci and Popcorn
07-2008	Dressed for Gold

Hall of Frames

	Hall of Frames 09-2008 Read More
08-2008	Hall of Frames
07-2008	Hall of Frames

Lens Marketing

	Lens Marketing 09-2008 Transitions Optical has launched a new, interactive eyeglass customization process online, the “Eyeglass Guide 2.0” that allows patients to visually build a pair of eyeglasses based on answers to lifestyle questions. Read More
08-2008	Lens Marketing
07-2008	Lens Marketing

Street Seen

	Street Seen 09-2008 WHAT HAPPENS IN VEGAS...needs to happen all over the world. Read More
08-2008	Street Seen
07-2008	Picture Perfect