What's New
08-2008
Each year, the optical industry undergoes change that is evolutionary and sometimes revolutionary. Clearer vision, advanced performance, healthy sight, luxury and personalization are all terms that described the innovative changes since the last edition of the Opticians' Handbook. We saw the implementation of Varilux 360˚ Optimization as a way that lens designs could be optimized to provide sharper, clearer vision. Improvements for vision health and clarity were in the forms of Transitions VI and Crizal Avancé with Scotchgard Protector Lenses. Truly luxurious eyewear and the adoption of sunwear as an essential fashion accessory took their place to ever change the way that the consumer thinks about their glasses. So, with that in mind…
The 360˚ OPTIMIZATION Revolution maximizes lens visual performance by optimizing the relationship between the front surface Varilux design and the prescription on the back using Point-by-Point Prescription Mapping.
The unique backside design is applied with digital surfacing and the resulting lens delivers the best possible outcome for a patient’s specific prescription.
 Digital surfacing is a process for creating an optical surface and by itself does not make the lens any “better.” However, with Essilor developed software, controlled surface cutting and flexible polishing tools, digital surfacing produces complex surfaces that can be used to create progressive and aspheric surfaces while reducing off axis and rounding errors.
Essilor designers can optimize progressives by creating dual surface PALs. They have two complex surfaces, at least one of which is digitally surfaced to optimize the prescription by fit, by frame shape, or reduction of total unwanted astigmatism.
Patients get sharper vision, improved contrast and reduced distortion resulting in wider fields of clear view. 360° Optimization is applied to the Varilux Physio, Varilux Ellipse and VariluxComfort designs.
New Crizal Avancé with Scotchgard Protector Lenses are for patients who want the best looking anti-reflective lenses that are the easiest to clean (highest contact angle, 116º) repel dust and dirt (anti-particulate technology) while offering the clearest vision and the best scratch resistance. Patients no longer have difficulties with reflections or halos at night, providing unparalleled visual clarity.
 New Transitions VI
Photochromic lenses deliver Advanced Performance for Healthy Sight. This new generation of photochromic lenses provides the most advanced technology on all major lens materials and designs. They are faster to darken and faster to clear, all while protecting the eyes from the harmful effects of ultra-violet radiation (absorbs 100 percent UVA and UVB with UV400 protection). Extensive testing with consumers and eyecare professionals proved that Transitions VI lenses are better than clear lenses and provide healthy sight for your patients.
Both 9 out of 10 ECPs and 9 out of 10 consumers who have tried Transitions VI rate them as excellent or very good. ECPs agree that Transitions VI help to provide healthy sight and consumers prefer their many healthy sight benefits.
 Luxury Takes Front Stage at Luxottica in eyewear and a bit of luxury has become an important part of everyone’s lives. Eyewear, and especially sunwear, is unique in that it allows easy access to luxury. Just look around you and you see beautiful eyewear and sunwear with jewels, brand logos or treatments that can be immediately identified with the great way that brand makes you feel.
Whether your patient wants to project or maintain an identity of individualism, refinement, be carefree, jeweled, sleek or fashionable, the new luxury in eyewear is a unique accessory. For example, Bvlgari eyewear includes special features that make each pair precious and exclusive objects; an almost veritable jewel for the individual that has a love of rich details and eclectic interpretations. Sophisticated elegance combines with intriguing style, making Bvlgari a brand for the elite consumer.
Thinner, Lighter and Polarized Too is an opportunity for patient and optician alike. When asked, consumers list lightness (comfort) as the most important lens material attribute and that becomes even more important in older vs. younger consumers. So, arm yourself with information about Thin Lite 1.60. With the way that the consumer thinks about lightness and thinness, and the complete availability of 1.60 high index, it’s the new plastic. For the patient who wants the best, consider Thin Lite 1.74 high index. Add polarized to the mix, now in Airwear and in Varilux Physio and Varilux Physio 360º. With availability in all major materials, this makes Varilux Physio the logical progressive starting point for the entire practice. Another recent release is DEFINITY and DEFINITY Short in Trivex and polarized making drill mounts a breeze in both clear and sun.
What’s Hot, the Trend Revealed
Prestigious designer eyewear and sunwear are among the most popular fashion accessories of our time. Fashion eyewear offers patients an affordable means of owning a leading brand name for all to see. Industry surveys prove that those professional practitioners who carry a wide assortment of world-class designer and brand name frames and show their fashion savvy by staying on top of today’s hottest fashion trends, have consistently increased their sales and profits.
GLOWFashionable women are wearing beige, cream and black clothing. Add a touch of acid glow with shoes, handbags and eyewear.
HIGH TECHEyewear embodies the high-tech look with chiseled and sculpted detailing.
LUXURY REDFINEDEyewear designs captivate and dazzle with sparkling crystals and precious materials that include pure gold and titanium.
PROPORTIONEyewear embraces a pared down and lean approach, temple embellishment and detailing are proportionate to the frame creating an elegant, understated look.
SCULPTEDPlush fabrics, creative shoe designs and sculpted handbags inspire richly beveled frames creating a look that reflects the finest custom craftsmanship.
TACTILETexture becomes a unique point-of-view linked to brand values: croco-inspired leathers, laser engraved acetate and metals, metal and enamel accents.
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