Luxottica: Ray-Ban RX
THE NEXT GENERATION
07-2008
 Luxottica Group releases nine new styles for the Ray-Ban Spring/Summer ’08 ophthalmic collection. Frames are made of titanium, memory metal and titanium/acetate combinations. Included are variations on rectangular, pillow, bowtie and square shapes in both full-rimmed and semi-rimless styles. Many frames are progressive-friendly and have extended endpieces. Two of the feminine models feature open, wishbone-style temples. Colors range from traditional shades of gold, black, pewter, silver and gunmetal, and classic Ray-Ban tinted havana hues to red, blue and violet.
PHILOSOPHY: “The Ray-Ban eyewear collection embodies the brand’s iconic personality, authenticity and style while continuously evolving to meet today’s consumer demands,” says Vittorio Verdun, Luxottica vice president of marketing. “Ray-Ban adds another dimension of functionality, comfort and value to the brand with the addition of light and flexible memory metal and titanium styles to its ophthalmic collection.”
MARKETING: Merchandising materials include three- and 10-place displays, one-place glorifier, glorifier tray and logo plaque.
PRICE POINT: $$ to $$$$. For additional information, contact Luxottica, (800) 422-2020; web site:
www.luxottica.com
TIP
Titanium is 10 times more resistant to corrosion than stainless steel, has a high mechanic resistance and long durability, is two or three
times lighter than steel or metal frames and is hypoallergenic. Memory metal, a corrosion-free metal that maintains shape even after extreme bending, is 25 percent lighter than conventional metals and 10 times more flexible.
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