Eyewear Designs: Hershey’s Eyewear
A KISS FOR THE KIDS
07-2008
Eyewear Designs has signed a multi-year licensing agreement for the manufacture and worldwide distribution of Hershey’s Eyewear, a line targeted to children. The collection contains two plastic and seven metal styles in eye-catching colors such as brown, black, gray and pink. Dominant shapes are variations on rectangles. Interesting design elements include multi-color temples, patterns and logo treatments.
PHILOSOPHY:
We are extremely excited about working with the Hershey’s brand,” says Andrea Gluck, co-president of Eyewear Designs. “The Hershey’s brand has been synonymous with quality since its inception in 1894.”
MARKETING:
Merchandising materials include a countercard, Hershey’s tin, Reese’s tin and Kiss tin. Each frame comes with a logoed brown Hershey’s case.
PRICE POINT:
$$. For additional information, contact Eyewear Designs, (800) 645-6596; web site:
www.eyeweardesigns.com
INSIGHT
The Hershey Company began in 1894, when Milton Hershey decided to produce sweet, milk chocolate. In 1900, his company was able to use mass-production to make Hershey chocolate affordable and available to everyone. The famous Hershey kiss was developed in 1907. Today, the company exports chocolate to over 90 countries and boasts net sales in excess of $4 billion.
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