Artoptic: EG Emilio Giani Expansion
TIMELESS STYLE FOR EVERY OCCASION
09-2008
Artoptic International expands its EG Emilio Giani Eyewear line
introduced earlier this year. The collection now contains 11 men’s and
women’s styles. Frames are made of metal, including corrosion-resistant
stainless steel and titanium, and are offered in contemporary
variations on rectangles and ovals. Design details consist of the EG
logo, open endpiece and temple work and Swarovski crystal accents on
the women’s styles. Many of the frames are equipped with spring hinges.
Colors are shades of black, brown, gray, bronze, goldtone, gunmetal,
silver, navy, onyx and plum. Eye sizes range from 48mm to 54mm.
PHILOSOPHY: “EG Eyewear is eyewear for the individual with designer flair at affordable prices,” says Artoptic president George Gero.
MARKETING: Merchandising materials include four- and six-place Plexiglas displays, countercards in varying sizes, logo plaque, catalog and bilingual consumer guide. Each frame comes with a hard case and bi-lingual hangtag, highlighting materials and frame features.
PRICE POINT: $$ to $$$. For additional information, contact Artoptic International, (800) 522-8572.
TIP
Secured, jewelry-like settings accented with stones add designer appeal to the women’s styles.
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