The Importance and Vision of Great Partnerships 03-2009 Allow all of us at Essilor to welcome you to a celebration of vision. Having participated for a number of years in this special issue of 20/20’s What’s Brand New, we at Essilor chose to take the opportunity to deliver our own special issue of What’s Brand New @ Essilor. Our goal is to highlight our most recent insights in terms of product branding, innovation and the concise delivery of information that can best serve our customers in their quest toward providing better vision to patients around the world. The heritage of Essilor is built on the foundation of delivering products and services with the experience and progressive thinking that assures eyecare professionals the optimal chance to connect with their patients. That service is one dedicated to also anticipating future challenges. An awareness of our products and the continual evolution of those products are paramount to our position in the optical industry. Our commitment is simple. Essilor operates anew every day with the belief that we must anticipate the changes in the patient, the eyecare professional, the market and the world. There are unique challenges on every one of these levels, and in order to face those challenges, we must not only invest in innovation but also in the dissemination of information. Powerful products grow an industry. And these products build a structure of security for the ECP and the consumer. And, as product awareness breeds loyalty, we present this issue of What’s Brand New @ Essilor as a sort of position statement. We look forward to serving you and your patients with extraordinary products and services, and we hope you will rely on us as partners committed to the common goal of excellence in vision for all.   —Carl Bracy, VP, Marketing, Essilor of America