“After a record-breaking 2020 in which Beauty, Health, and Personal Care on Amazon increased 50 percent YoY—driven largely by the shift to ecommerce during the pandemic—the Beauty category on Amazon continues to be bright spot for the marketplace,” Stella Rising reported. “Beauty on Amazon is projected to grow another 32.2 percent in 2021, to $30.6B (second to Apparel and Accessories at 32.7 percent YoY).”
Click here for additional data from Stella Rising’s analysis of the beauty market based on Amazon data.