The 20/20 Editorial Team

James J. Spina
VP, Editor-in-Chief

Jacqueline Micucci
Executive Editor

Gloria Nicola
Senior Features Editor

Andy Karp
Group Editor, Lenses and Technology

Melissa Arkin
Associate Editor

7/15/2008 The Eye Team
Posted by 20/20&U Blog Admin
Location: Blogs2020&U
 		    
I need to twist the phrase “It takes one to know one.”

In the here and now of children’s eyewear I need to verbally and literally mangle that phrase into “It takes having one (a kid, that is) to know one even slightly enough to know what they need in terms of support, care and powerful parental devotion where their precious sense of vision is concerned.”

I’m putting it right out there. One of the most important parenting issues in my now six-and-a-half year stretch as ‘Daddy-O’ has been as part of a caring team facilitating the seemingly complex demands assuring my son Gram can see his world properly. I don’t need to detail Gram’s specific need for glasses (and eventual vision exercises) to example him as a portrait of what it takes to keep a kid experiencing life at its fullest... IN FOCUS.

The leader of that team is, of course, you as the optical professional. Parents sometime think the school system is the vanguard of detecting early problems. And there is also considerable faith afforded the pediatrician since those able and medically capable professionals are the main structured care contact.

But you know that the schools and the medical doctors are not specifically honed in on the complex issues setting a child on the proper vision quest. Your main challenge is integrating your specific gift of eyecare into the spectrum of a child’s life. And the effort is daunting. It involves a studied approach to your connection to other medical professionals, unique bonding with your patients who have children AND specialized dialogues with your eyewear and lens sources for their offerings in this gifted and specialized mix of child-specific vision products.

So... don’t you want to have a BIG person part of helping children clearly see their world ... and their future? Well here’s the deal. 20/20 wants you to use this blog space to tell us your specific EyeTeam scenario when it comes to dealing with kids. Tell us about a specific case. Write about an aspect of your dispensary or practice which intentionally extends to the needs of children and their particular eyecare needs.

Do not remain silent. Here’s YOUR chance to tell YOUR story.

So what will we then do at 20/20? If you story soars above the rest we pledge a full feature on your optical practice in next year’s 20/20 July issue devoted to children’s eyewear. And we’ve got plenty of room for your side of the team. Additional insider stories will be featured in the August 2008 edition of KidzBiz.

Don’t let us down. Don’t disappoint the kids. Go Eye Team.        

—James J. Spina, 20/20 Editor in chief
Receive Updates | Email Post | Permalink |  Trackback
Comments (1)   Add Comment
President - 4 Vision, Inc
By Susan Kimber-Skeete		 7/22/2008
s
4 Vision, Inc. partners have greater than 35 years combined experience in the ophthalmic industry. We decided to put our industry experience and love for children to work by developing Kidz View activity coloring books.

Kidz View books are fun activity coloring books that promote the importance of healthy vision. The goal of Kidz View is to support eye and health care professionals, schools and other organizations by opening the lines of communication with children and caregivers about the importance of caring for their eyes as a part of their overall health.

We believe that children should have the best of what life has to offer.

We are committed to bringing healthy vision back into Focus.

Your name:
Title:
Comment:
Add Comment   Cancel